Last week I had the opportunity to pop into the Greater Langley Chamber of Commerce to talk with members about CRM technology. We had a small and intimate group that I was able to share stories and ideas with. I really do enjoy these types of groups as they are doing what everyone else is trying to do: make an efficient business operation. It just so happens that I specialize in the software world where that is exactly what we do with CRM.
I had a few learnings from this event which included a few of the following:
Discussing “Big Brother”
One thing that made everybody’s eyes pop is when we talked a bit about marketing automation. The thought that you are being “watched” crossed the minds of many in the room as I talked about concepts that established companies such as Google and Amazon deploy. I even touched on some of the areas of how Eligeo CRM uses marketing automation to improve its business operations as well. Although the concept of “big brother” might be scary, there is certainly a lot of opportunity for individuals to think about how they can improve a customers and a prospects user experience when visiting a website or checking out a newsletter.
Everyone in the room had the same response when I asked them what they were hoping to get out of the event. They wanted to know how they could better organize their information in their business and drive better management of their businesses. In one case an individual wanted to know of a better way to track leads but his eyes lit up when I talked about combining a reservation system that they already had with their sales prospecting tools.
Seeing a CRM for themselves
When I pulled up a demo of TealCRM all of the guests in the room pulled up their chairs and started taking a few pictures of the presentation as I walked through the CRM. This really told me that they are looking for somebody to walk them through the process of using a CRM. They can hear us consultants talk them to death about what a CRM can do but it was quite a thing to see every one get to see me walk them through a very basic CRM solution.
Throughout the rest of 2016 I’ll be continuing to publish articles through this website but also continuing to work with different organizations to help educate every one about CRM solutions and how they can really drive a change in their business.